Building a presales capability

If your software solves a complex problem or does so in a completely different way than clients have addressed it until now, you may need to support your client in understanding how to do so. An effective demo requires proving the product’s value and setting the client’s expectations in such a way as to deter competitors from taking over the project. Such a demo can be delivered live by an architect on each occasion or recorded as a video or interactive click-through.

As part of this service

  1. We will examine your product, its USP and its audience
  2. We will determine the so-called critical capabilities – the features of your product that, after an effective demo, the client should consider essential and adopt as their criteria
  3. We will design a scenario for the demo
  4. I will train your team or prepare demo material ready for publication

In the end, you will receive

A demo scenario and training, or material ready for publication.

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Photograph of Michał Kułakowski