I will help you build better software business faster

My name is Michał Kułakowski. For 25 years I have been involved in scaling technology companies, primarily American ones, across Europe, Asia and Africa. I have taken part in two public offerings (IPOs): Fortinet and GitLab. I have also built and sold my own startup. A common thread in all these endeavours was launching a software product to market faster and better than others.

The lifecycle of a software product (that is, software sold to many customers) has its own specific cycle. In short, it can be described as follows:

1. Define the problem that this software is meant to solve.
2. Determine the value of this solution for the client and the number of potential customers. The product of these two figures is known as the Total Addressable Market (TAM) – the maximum theoretical amount of money you can make.
3. Decide how to reach customers as quickly and cost-effectively as possible. With a free trial? Via a freemium model? Through a traditional sales team? Or perhaps a combination? A well-considered answer to these questions forms the foundation of your Go To Market (GTM) strategy.
4. Identify who or what is the alternative to purchasing your software. What makes your offering stand out? What ensures that a customer who decides to buy remains loyal to you? The answers to these questions will shape your Unique Selling Proposition (USP).
5. Once you have this insight, scale your business as quickly as possible before someone effectively copies your idea. Use the tools that best suit the outcomes of the previous stages. Employ in-house sales staff or work with partners to boost sales. Invest in a customer success team or in the product itself to minimise customer churn.

This entire process is expensive and often requires external investment. Mistakes can also be costly. I can help you avoid them.

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Throughout my career I have worked on every one of the above aspects. I have conducted market fit experiments for existing products and launched new ones. I have worked in sales departments that optimise every hour of work to invest it in the most promising clients rather than wasting it on those who are not yet ready to commit. I have built partner networks from scratch that have generated multimillion revenue streams with them. I have developed demo systems that enable sales to be scaled more effectively and support departments that deliver post-sale service at the highest quality and at the lowest cost. Are you planning to create a software product, or already have one? I can help you too.

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